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Crossing the Generational Chasm for Sustainability

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LGA Advisor Jeremy Cheng, alongside his co-authors, explores how the second generation of Asia Green Group, a Malaysian family business in the timber and property sectors, is shaping sustainability efforts. 

The chapter, featured in the book Family Business Sustainability Case Studies Across the World (Edward Elgar Publishing), highlights how the six Tan siblings navigate family retreats, strategic discussions, and innovative projects—like a township for retirees—while balancing financial and social priorities. 

This case was also used in the 12th Schlesinger Global Family Enterprise Case Competition at the University of Vermont.

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Jeremy Cheng

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LGA Insights – July 2026

Our Partner Mika Mazor made time to craft her latest article, “Succession Shadows: Why letting go of the CEO Seat is the Hardest Act of Leadership”. Mika highlights the unique challenges associated with recruiting your first external, non-family CEO—a decision which can be a vital strategic step toward long-term continuity, yet also trigger intense emotional resistance. She also shares practical advice for families contemplating this critical shift in leadership design.

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