In this episode of the LGA Lighthouse podcast, host Tim Yeung interviews Ashley Blanchard, a Partner at LGA and an expert in family philanthropy. Drawing on her co-authored study with Wendy Ulaszek for the National Center for Family Philanthropy, Ashley shares insights on how families can successfully engage the next generation, balance individual interests with collective purpose, and navigate the journey of professionalizing their philanthropic efforts.

Key themes discussed in this episode include:

• The Power of Shared Purpose Over Individual Passion: Contrary to common belief, giving the next generation full freedom to fund their personal passions doesn’t guarantee engagement or satisfaction. The study found that later generations are often more eager to collaborate and find a collective purpose. This shared focus not only strengthens family bonds but also creates a more strategic and impactful philanthropic approach, preventing the fragmentation that can occur when everyone gives in their own silo.
• Balancing “I vs. We”: Ashley explains that the tension between individual and collective giving is a core challenge in family philanthropy. While allowing for personal giving can be beneficial, families must manage the balance to prevent it from cannibalizing their commitment to shared goals. A clear strategy provides a “north star” that makes decision-making principled rather than personal, helping families avoid awkward “quid pro quo” situations.
• Professionalization and Family’s Enduring Role: As family foundations grow, they often hire professional staff to increase their impact. This raises a crucial question for family members: “Why am I still here?” Ashley suggests that the family’s value shifts from grant-making to providing strategic guidance and upholding core values. Family members’ unique perspective, long-term view, and access to networks are invaluable for navigating ethical and strategic dilemmas, ensuring the foundation’s decisions align with the family’s legacy and values.